Investing the resources necessary to deliver world-class continuing medical education (CME) courses isn't enough to succeed in today's digital world. To attract busy physicians and other healthcare practitioners, you have to get noticed, and relying on word of mouth is only part of the solution. These five methods of improving the marketing of your continuing education courses will ensure that learners turn to you first for their continuing education.Search Engine Optimization of Course Descriptions
Search engine optimization, also referred to as SEO, acknowledges the intricate algorithms search platforms like Google use to select and display results. While the specifics of these algorithms are a closely held secret, web experts have come up with some useful tips:
- Consider how physicians and others practitioners will search, and make sure you include obvious search words and phrases in the course description in your CME learning management system (LMS). Search engines display the most relevant results first.
- Invest in quality web page design for your CME LMS. Search engines favor sites that are easy to...